IKEA is ready to open up to seven small-sized shops in Russia in a matter of months in case the experience of a pilot outlet in Moscow is positive, IKEA Deputy Director General in Russia, Gerhard Moritz, said.
Today, IKEA has launched its first small-format shop in Russia, which is a combination of a design studio for kitchens and wardrobes with an order taking outlet. The shop is located at Aviapark mall in Moscow, with the area of the new store amounting to more than 300 square meters.
“If the experience that we are getting here is positive, we will launch some 5-7 such small-format shops in a matter of months, mainly in Moscow and St. Petersburg”, Moritz said at the opening ceremony.
He noted that Russian consumer preferences have changed recently: say, they are not always ready to spend extra time getting to the IKEA store. “They also want our prices to be affordable for many, not just for few”, Gerhard Moritz added.