According to the Restaurant Group, its Frankie & Benny's chain had “suffered due to insufficient focus on value, unsuccessful menu development and poor operational execution”. After an increase in prices, these restaurants lost a large portion of their clients.
The restaurants, in particular, introduced “more authentic” menus and removed some dishes from menus, but that failed to please. However, the main cause for the customers’ dissatisfaction was the price of a new menu, which was offered in 2015.
The company plan to reduce the number of outlets down to 235.