Competition on the commercial real estate in the Russian cities of Moscow and Saint Petersburg is intensifying, what forces owners of malls to look for new methods of keeping their customers.
The entrepreneurs stake on a zone of public catering. At present, this segment accounts for between 4 and 5 per cent of the rented area in malls of both cities. However, at some trade centers the restaurant share is approaching an average European figure of 15 per cent, JLL experts assessed.
According to the company, 104 quality malls with an area of 4,94 million square meters operate in Moscow, what exceeds current rates of most European capital cities. Saint Petersburg has 58 such objects.
JLL experts stress that the key to success is not just a scope of proposal in F&B sector, but its diversity as well.