Why KNAUF Gypsum subsidiary in Perm takes a turn for the better

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Why KNAUF Gypsum subsidiary in Perm takes a turn for the better
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Perm. Our special correspondent Alexey Nevsky. On the 5th of July, the group of reporters from industrial media visited the Kama region of Russia with accordance to the KNAUF Gypsum press tour program.

First, the reporters visited the Perm department of distributive directorate - KNAUF Gypsum subsidiary, where the head of marketing department, Pavel Tokarev, told about the directorate's operation in the region.

In particular, he noted that the last two years have been quite complicated. The company saw overproduction and slumping sales of some kinds of products. However, this year there is a positive trend.

Over the course of these years, the directorate had to restructure its operation, in particular, with education institutions, building brigades, establish a plaster center in the city of Perm, set up a logistic center in Kungur, to interact more actively with architects, etc.

All this has changed the situation to the better. The marketing expert has emphasized the directorate's success in promotion of the usage of special machinery for diverse surfaces plastering applying KNAUF dry building mixes, what allowed to significantly increase plasterrers workforce productivity – fourfold.

The reporters had an opportunity to familiarize themselves with materials and technologies of the German company at the city objects under construction.

The first such object was ASTRA residential compound, located in the historical center of the city (the building contractor is Kortros company of Renova-StroyGroup, which belongs to a billionaire Viktor Vekselberg). This residential compound was built on the territory of the former tobaccoo processing plant and is the premium class housing.

The second object are “Viktoria” and “New Center” residential compounds are also located in the center of Perm. Its building contractor is a local Komstrim company. The thirs micro-district was called “Griboyedov”, which investor was PIK company.

At all three sites the building contractor's representatives told about the applied materials and technologies of the German producer.

As a reference.

The Perm KNAUF subsidiary acts in the Perm, Kirov regions and in the Republics of Komi, Bashkortostan and Udmurtia.

Over the course of 4 years in 2016, 4029 apartments with a total area of 238,500 sq.m have been commissioned in the Perm region. This is 62% of the figure of the similar time period of the previous year.

Materials and technologies of the German company are applied nearly at all construction sites of the region.