What helps the TechnoNIKOL company increase its exports of slag wool and open new plants in spite of the crisis?
Ryazan is the main production center of TechnoNIKOL, one of the leading domestic producers of heat-insulating materials. The company’s largest plant, which, in spite of the crisis, is increasing its export deliveries, is situated in this ancient Russian city. In 2015 the exported share of its manufactured products grew from 7% to 20%, having compensated for the decrease on the home market.
What strategy has the company chosen over recent years? The Director General of Mineral Insulation for TechnoNIKOL, Irek ALLAYAROV, answers this and other questions.