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Russian fashion retailer opens its first Befree store in Poland

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Russian fashion retailer opens its first Befree store in Poland

Melon Fashion Group, a Russian clothing retailer, has opened its first Befree store in Poland, in the city of Poznan, the company said.


In the coming days, the second store under this brand will be launched in the Polish city of Gdynia. The company plans to open stores of two other brands, Zarina and Love Republic, as well as to continue expansion into the European markets.

“Befree pioneers will be followed by Zarina and Love Republic. The next step is new cities and continuation of the European expansion,” —Director General of Melon Fashion Group, Mikhail Urzhumtsev, said.

Melon Fashion Group is the Russian clothes retailer, the company’s products are presented on the market under the brands of Befree, Zarina and Love Republic. At the end of 2016, Melon Fashion Group’s retail chain consisted of 561 shops. Apart from Russia, the company operates on the markets of Ukraine, Belarus, Georgia, Armenia and Kazakhstan.

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