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Rome's Colosseum restored at expense of luxury brand

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Rome's Colosseum restored at expense of luxury brand

On Friday, the first phase of restoration of the Colosseum in Rome was completed, the Local reports.


The project was financed by a luxury brand Tod’s, which owner, a billionaire Diego Della Valle, allocated €25m to the reconstruction works. As Diego Della Valle put it, Rome's Colosseum was “a true historical symbol of Italy”.

Following the restoration, the arched structures of the northern and southern facades have been strengthened, metal gates and barriers in the ground level have been replaced.

Meanwhile, the Colosseum isn't the first Italian monuments renovated at the expense of private sponsors. Renovation of the Trevi fountain and the Spanish steps have also been funded by private companies from the luxury sector.



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